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Göteborgs universitets publikationer

The Contribution of Free Dailies and News on the Web - is Readership strictly Decreasing?

Författare och institution:
Annika Bergström (Institutionen för journalistik, medier och kommunikation (JMG)); Ingela Wadbring (Institutionen för journalistik, medier och kommunikation (JMG))
Publicerad i:
Nordic Media in Theory and Practice conference, London Now. 6-7, 2008,
Konferensbidrag, övrigt
Sammanfattning (abstract):
The declined reading of morning papers has been considered as a problem in modern countries within the last decades. It is especially young people who are abandoning the subscribed morning paper. During the same period new forms of newspapers such as free dailies and online news has developed. The purpose of this paper is to analyse the development of readership among young Swedish persons in the 2000s. The data analysed is conducted through a postal survey to 6.000 persons each year since 1986. When adding new forms of newspaper, the readership level is very stable even among young persons. It can be problematized, however, what should be considered as a newspaper in the 21st century. Evening tabloids online is not the same as a subscribed local morning paper regarding content and function.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Medie- och kommunikationsvetenskap
newspaper, readership, free dailies, online news
Postens nummer:
Posten skapad:
2008-12-17 13:24

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