transparent gif


Ej inloggad.

Göteborgs universitets publikationer

Euro illusion or the reverse? Effects of currency and income on evaluations of prices of consumer products

Författare och institution:
Amelie Gamble (Psykologiska institutionen)
Publicerad i:
Journal of Economic Psychology, 27 ( 4 ) s. 531-542
Artikel, refereegranskad vetenskaplig
Sammanfattning (abstract):
Previous research has demonstrated a “euro illusion” in that product prices are evaluated to be more expensive in a small-unit currency (high nominal value) than in a large-unit currency (low nominal value). With the aim of demonstrating a reverse euro illusion when the income is obtained in the same currency, in Experiment 1 different groups of undergraduates with or without knowledge of a disposable income evaluated prices of consumer products expressed in high or low nominal values. Since only a weak effect was observed, in Experiment 2 a budget constraint was added to the disposable income to increase its salience. However, a clear effect was only obtained in Experiment 3 when participants, with knowledge of a disposable income, rated whether they would afford to purchase the consumer products. In this experiment the euro illusion prevailed for low-priced products but tended to be reversed for high-priced products.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Currency; Price evaluation; Income
Postens nummer:
Posten skapad:
2007-01-22 14:32

Visa i Endnote-format

Göteborgs universitet • Tel. 031-786 0000
© Göteborgs universitet 2007