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Göteborgs universitets publikationer

Setting the Trend or Changing the Game? Professionalization and Digitalization of Election Campaigns in Sweden

Författare och institution:
Marie Grusell (Institutionen för journalistik, medier och kommunikation (JMG)); Lars Nord (-)
Publicerad i:
Journal of Political Marketing , e-pub ahead of print ( X ) s. X
Publikationstyp:
Artikel, refereegranskad vetenskaplig
Publiceringsår:
2016
Språk:
engelska
Fulltextlänk:
Sammanfattning (abstract):
Professionalization and digitalization are two distinctive features of election campaigns in the 21st century. Are existing campaign structures and strategies reinforced by the implementation of new technology, or does this technology radically change campaigning conditions? This article investigates this topic by analysing the two most recent National Election campaigns in Sweden in 2010 and 2014. The results indicate that both professionalization and digitalization tendencies are strong, but most clearly linked to each other among bigger, catch-all campaign parties, while smaller niche parties in a multiparty system tend to choose different campaign options with regard to structure and strategies.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
SAMHÄLLSVETENSKAP ->
Medie- och kommunikationsvetenskap
Nyckelord:
digitalization, election campaigns, professionalization, social media, sweden,
Postens nummer:
241717
Posten skapad:
2016-09-13 15:34
Posten ändrad:
2016-09-15 10:10

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