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Göteborgs universitets publikationer

Marknadsföring i cyberrymden - William Gibsons värld

Författare och institution:
Barbara Czarniawska (Gothenburg Research Institute (GRI))
Publicerad i:
Kulturella perspektiv - Svensk etnologisk tidsskrift, 25 ( 2 ) s. 34-38
ISSN:
1102-7908
Publikationstyp:
Artikel, refereegranskad vetenskaplig
Publiceringsår:
2016
Språk:
svenska
Sammanfattning (abstract):
Science fiction literature is known for not only describing unknown worlds, but also for presenting worlds alternative to those real, and for predicting, if not directly shaping the future. These observations have been often illustrated by the writings of William Gibson. In a series of novels beginning with Pattern Recognition (2003), he described a world of digital commerce and digital marketing that seems to be portraying present developments in the global economy. This article presents his insights and sets them in a context of contemporary marketing research.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
SAMHÄLLSVETENSKAP ->
Ekonomi och näringsliv ->
Företagsekonomi
HUMANIORA ->
Språk och litteratur
HUMANIORA ->
Annan humaniora ->
Etnologi
Nyckelord:
cyberspace, circuit of culture, viral marketing, digital consumption
Postens nummer:
239720
Posten skapad:
2016-08-02 13:45

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