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Göteborgs universitets publikationer

Festivals framed as unequal: piggybacking events to advance gender equality.

Författare och institution:
Henrik Jutbring (Centrum för turism)
Publicerad i:
Annals of Leisure Research, s. 1-19
ISSN:
1174-5398
Publikationstyp:
Artikel, refereegranskad vetenskaplig
Publiceringsår:
2016
Språk:
engelska
Fulltextlänk:
Sammanfattning (abstract):
Events are considered to be effective communication vehicles. Advocacy groups are increasingly using the event platform to communicate competitive messages. This study addresses advocacy groups’ efforts to advance a gender equality agenda by framing Swedish music festivals as biased against women in the news. Relevant news articles were collected and analysed, in which advocacy groups were identified and then interviewed. The findings are discussed in relation to framing theory. Advocacy groups saw a piggybacking opportunity emerging around music festivals, and via frame-building, they were able to influence festival-related publicity. The prominent use of statistics and ‘numbers’ in their framing is emphasized. Furthermore, it is suggested that the gender-framed publicity has contributed to a restructuring of the power relation between the dominant stakeholder and the advocacy groups. It is argued that this shift has contributed to reducing the disparity in the number of males and females performing at festivals.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
SAMHÄLLSVETENSKAP ->
Ekonomi och näringsliv ->
Företagsekonomi
Nyckelord:
Communication, piggybacking, advocacy, framing theory, gender equality, publicity, social leverage
Postens nummer:
237980
Posten skapad:
2016-06-20 15:54
Posten ändrad:
2016-06-22 09:40

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