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Göteborgs universitets publikationer

Bird is the word – on the importance of ethical and effective scientific communication

Författare och institution:
Samuel Dupont (Institutionen för biologi och miljövetenskap & Linnécentrum för marin evolutionsbiologi (CEMEB)); Gregory Puncher (-); Piero Calosi (-)
Publicerad i:
Journal of the Marine Biological Association of the United Kingdom, 95 ( 5 ) s. 863-864
ISSN:
0025-3154
Publikationstyp:
Artikel, refereegranskad vetenskaplig
Publiceringsår:
2015
Språk:
engelska
Fulltextlänk:
Sammanfattning (abstract):
Back in 1963, the proto-punk band The Trashmen released the single Surfin’ bird (written by Frazier, White, Harris & Wilson Jr. and released in November 1963 by Garrett label; https://www.youtube.com/watch?v=ZThquH5t0ow). Fifty years later and despite the obscure lyrics, the song remains iconic in western pop culture; e.g. through the recurrent appearance in the TV show Family Guy (e.g. I dream of Jesus episode, released on 5 October 2008; https://www.youtube.com/watch?v=2WNrx2jq184). It is thought that the line ‘everybody knows that the bird is the word’ was inspired by a highly successful and catchy radio jingle released/commissioned in post prohibitionist USA by the Gallo brothers to boost the sales of their inexpensive fortified Thunderbird wine: ‘What's the word? Thunderbird’ (http://www.absurdintellectual.com/2009/06/05/everybodys-heard-that-the-bird-is-the-word-but-its-not-what-they-think/). This illustrates how a simple and catchy message can have a profound and long-lasting influence on society.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
NATURVETENSKAP ->
Biologiska vetenskaper
SAMHÄLLSVETENSKAP ->
Utbildningsvetenskap
Nyckelord:
communication; ocean literacy; climate
Postens nummer:
234425
Posten skapad:
2016-04-08 17:14
Posten ändrad:
2016-07-04 11:21

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