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Göteborgs universitets publikationer

Value Capturing in Floorball: How equipment manufactures and retailers contribute to the market development of a ‘new’ sport

Författare och institution:
Harald Dolles (Företagsekonomiska institutionen & Företagsekonomiska institutionen, Management & Organisation & Centre for International Business Studies); Carl Gabrielsson (Centre for International Business Studies)
Publicerad i:
Ibrahim Abosag (ed.): Proceedings of the 32nd Annual Conference Euro-Asia Management Studies Association (Theme: “Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in Cross-Cultural Marketing/International Marketing”), SOAS, University of London, London (UK)28-31 October 2015., s. 61
Konferensbidrag - refereegranskat abstract
Sammanfattning (abstract):
Floorball or “Innebandy” in Swedish language is a Swedish invention when it emerged and started to be played about 40 years ago. This article aims to explore value capturing in this relatively new sport of floorball and the various contributions by different actors towards market development and increased professionalization of the sport. The research utilizes a theoretical framework of value capturing in professional team sports for research and the analysis is based upon 13 semi-structured interviews with representatives from three groups, ‘players/coaches’, ‘board members of a floorball club’ or ‘manufacturers/retailers’. We conclude that all the economic actors within the theoretical framework contribute to various extents to the market development of the sport, yet they are all in need of cooperation with each other, thus exemplifying that market development and value for the sport can only be co-created. The article also concludes that the role of equipment manufacturers (dominantly located in Asia) and the retailers is underestimated so far in research as both contribute largely to the development of floorball.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Ekonomi och näringsliv ->
Floorball, Innebandy, value capturing, players, equipment manufacturers, retailers, innovation in sports, new sports
Postens nummer:
Posten skapad:
2016-04-03 18:25
Posten ändrad:
2016-04-28 19:31

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