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Göteborgs universitets publikationer

Touchpoint Management and Interpersonal Communication

Författare och institution:
Mikael Jensen (Kollegium SSKKII (2010-) & Institutionen för tillämpad informationsteknologi (GU))
Publicerad i:
Studies in Media and Communication, 4 ( 1 ) s. 30-48
ISSN:
2325-8071
E-ISSN:
2325-808X
Publikationstyp:
Artikel, refereegranskad vetenskaplig
Publiceringsår:
2016
Språk:
engelska
Sammanfattning (abstract):
A touchpoint is anything in time and space with the purpose to temporarily enable sharing of information and minds to be connected. Since we in our time have many ways to get in touch we are starting to pay more attention on how to manage our available touchpoints for the benefit or our relationships and communicative goals. An interpersonal theory of touchpoint management is outlined based on six basic communication premises. Several parameters are described to distinguish between different touchpoints and what they can afford in communicative situations. Touchpoints can be managed in kind and degree. To optimize the choice and use of touchpoints we have to take a lot of factors into consideration. The suggested factors are collected in nine dimensions and three of them are seen as more important: Accessibility (preference and skills), relations and effectiveness (goals). Related theories are discussed and compared in terms of similarities and differences.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
NATURVETENSKAP ->
Data- och informationsvetenskap ->
Människa-datorinteraktion (interaktionsdesign) ->
Kognitionsvetenskap
SAMHÄLLSVETENSKAP ->
Psykologi ->
Psykologi (exklusive tillämpad psykologi) ->
Kognitionsforskning
SAMHÄLLSVETENSKAP ->
Sociologi ->
Socialpsykologi
SAMHÄLLSVETENSKAP ->
Medie- och kommunikationsvetenskap ->
Kommunikationsvetenskap
SAMHÄLLSVETENSKAP ->
Medie- och kommunikationsvetenskap ->
Mänsklig interaktion med IKT
Nyckelord:
touchpoint, interpersonal communication, communicative tools, intentionality, goals, effectiveness
Postens nummer:
233929
Posten skapad:
2016-03-31 11:18
Posten ändrad:
2016-07-07 12:38

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