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Consolidated Youth Jury: Alcohol Prevention for Young People from Matters of Fact to Matters of Concern. A Swedish Case Report

Författare och institution:
Joakim Forsemalm (Gothenburg Research Institute (GRI))
Publicerad i:
Public Health Ethics, 7 ( 1 ) s. 17-20
Artikel, refereegranskad vetenskaplig
Sammanfattning (abstract):
In the course of a project on European policy on media and alcohol, a series of structured deliberative discussion sessions with young people (aged 13–25 years) in Sweden were arranged, where young people could communicate and exchange ideas about risks and policy issues connected to alcohol consumption and drinking, as presented in fictional media. The objective was to understand how risks and knowledge about alcohol consumption is acquired by young people and ‘uploaded’ to peers. The discussion sessions applied adapted variants of the Youth Jury approach developed to facilitate the communication of ideas for guidelines and policies stemming from young people’s own perceptions about alcohol and media consumption. When ordinary ‘matters of fact’ information about drinking and alcohol fail to engage young people of today (even if it is understood), using humor, horror and shock seems a justified way in Sweden to get the desired reaction. Many of the jury participants themselves thought so. Social network has become an important way of communication also for temperance nongovernmental organizations and public initiatives, in particular with regard to nudging through emotional engagement and attempting to inspire further ‘peer-to-peer’ communication of this type, as young people ‘click-to-connect’.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
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Postens nummer:
Posten skapad:
2014-03-05 16:01
Posten ändrad:
2014-09-23 10:50

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