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Göteborgs universitets publikationer

Socio-cultural Retailing: What can retail marketing learn from this interdisciplinary field?

Författare och institution:
Christian Fuentes (-); Johan Hagberg (Företagsekonomiska institutionen, Marknadsföring & Centre for Retailing)
Publicerad i:
International Journal of Quality and Service Sciences, 5 ( 3 ) s. 290-308
ISSN:
1756-669X
E-ISSN:
1756-6703
Publikationstyp:
Artikel, refereegranskad vetenskaplig
Publiceringsår:
2013
Språk:
engelska
Fulltextlänk:
Sammanfattning (abstract):
Purpose: The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio-cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing. Design/methodology/approach: This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing. Findings: Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains. Originality/value: This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
SAMHÄLLSVETENSKAP ->
Ekonomi och näringsliv
SAMHÄLLSVETENSKAP ->
Annan samhällsvetenskap
Nyckelord:
retailing, retail marketing, review, socio-cultural, marketing, cultural geography, sociology, anthropology
Postens nummer:
182208
Posten skapad:
2013-08-25 11:55
Posten ändrad:
2016-08-30 12:55

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