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Göteborgs universitets publikationer

Exploring Thick Description in Business System Analysis: The Korean Business System from a European Corporate Perception

Författare och institution:
Flora Bendt (-); Joakim Sanne (-); Harald Dolles (Företagsekonomiska institutionen)
Publicerad i:
Proceedings of the 28th Annual Conference Euro-Asia Management Studies Association (Theme: “The Changing Competitive Landscape in Euro-Asian Business”), 28
Konferensbidrag, refereegranskat
Sammanfattning (abstract):
In recent years, Korea has achieved considerable economic growth accompanied by potential business opportunities for international companies. The European Union is currently negotiating a free trade agreement aiming at increased trade and business relations. Hence, the Korean business system and its foundations in societal characteristics need to be taken into account by European political and economic actors. The purpose of this study is to identify those characteristics and to explore their linkages as perceived by European companies. This inductive research is based on the socio-economic approach of business systems theories. For this, ten qualitative interviews have been conducted with European companies doing business in Korea across different industries. Empirical findings resulted in a comprehensive image of the Korean business system enriched by a European corporate assessment. It can be concluded that for a successful existence in the Korean market European companies have to consider governmental dominance in business structures, the importance of business network relations as well as implications of strong cultural characteristics.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Ekonomi och näringsliv ->
Business Environment, Business System, Korean Business Structures, Doing Business in Korea
Postens nummer:
Posten skapad:
2012-01-13 13:48

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