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Göteborgs universitets publikationer

The willingness to pay–willingness to accept gap revisited: The role of emotions and moral satisfaction

Författare och institution:
Anders Biel (Psykologiska institutionen); Olof Johansson-Stenman (Institutionen för nationalekonomi med statistik); Andreas Nilsson (Psykologiska institutionen)
Publicerad i:
Journal of Economic Psychology, 32 ( 6 ) s. 908-917
Artikel, refereegranskad vetenskaplig
Sammanfattning (abstract):
While many earlier studies have found that people’s maximum willingness to pay for having a good is often substantially lower than their minimum willingness to accept not having it, more recent experimental evidence suggests that this discrepancy vanishes for standard consumption goods when an incentive-compatible design without misconceptions is used. This paper hypothesises that there is nevertheless a discrepancy for goods with a perceived moral character, such as contributions to a good cause, and moreover that the reason for this discrepancy can largely be explained by differences in emotions and moral perceptions. The results from a real-money dichotomous-choice experiment, combined with measurements of emotions and morality, are consistent with these hypotheses
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Ekonomi och näringsliv
Willingness to pay–willingness to accept gap, Endowment effect, Emotions, Ethics, Experiments
Postens nummer:
Posten skapad:
2011-11-22 17:09

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