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Göteborgs universitets publikationer

Exploring the Logic of Mobile Search

Författare och institution:
Oscar Westlund (Institutionen för journalistik, medier och kommunikation (JMG)); José-Luis Gómez-Barroso (-); Ramón Compañó (-); Claudio Feijóo (-)
Publicerad i:
Behaviour & Information Technology, 30 ( 5 ) s. 691-703
Artikel, refereegranskad vetenskaplig
Sammanfattning (abstract):
After more than a decade of development work and hopes, the usage of mobile Internet has finally taken off. Now, we are witnessing the first signs of evidence of what might become the explosion of mobile content and applications that will be shaping the (mobile) Internet of the future. Similar to the wired Internet, search will become very relevant for the usage of mobile Internet. Current research on mobile search has applied a limited set of methodologies and has also generated a narrow outcome of meaningful results. This article covers new ground, exploring the use and visions of mobile search with a users’ interview-based qualitative study. Its main conclusion builds upon the hypothesis that mobile search is sensitive to a mobile logic different than today’s one. First, (advanced) users ask for accessing with their mobile devices the entire Internet, rather than subsections of it. Second, success is based on new added-value applications that exploit unique mobile functionalities. The authors interpret that such mobile logic involves fundamentally the use of personalised and context-based services.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Medie- och kommunikationsvetenskap
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Teknik och social förändring
mobile; phone; search; Internet; use; adoption; media
Postens nummer:
Posten skapad:
2011-08-25 09:10

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