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Göteborgs universitets publikationer

What Management-Speak Does

Författare och institution:
Patrik Zapata (Förvaltningshögskolan)
Publicerad i:
ISA World 2010,
Konferensbidrag, refereegranskat
Sammanfattning (abstract):
Management-speak is the language managers speak among themselves. This is not a unique observation. What is more interesting is that not only managers use management-speak, but more and more people use it in more and more contexts and noticeably often with great success. Politicians, bureaucrats, managers, soccer coaches, bishops and others are using it. With a language come not only words and expressions, but ways of thinking, values and views of things – and they matter. There is a difference between socializing for pleasure and mingling because one wants to invest in a social network. This paper is about what management-speak in a text does. Texts written in management-speak make us perceive the reality described in a different manner than texts written in other languages. In the paper I, by the use of de- and reconstruction, turn management-speak over, again and again, to show what texts in management-speak do and make possible. The text that I give attention to in this essay is about landmines. It is collected from UN’s website and has the title Effects on Society. The text is an excerpt from a longer one, Facts on landmines, and describes the effects of landmines on society. The result is that management-speak does: neutralizes, enlarges, makes the general special, many people can use it, facilitates organizational hypocrisy, overcomes time and space, makes texts economic and offers solutions to problems.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Ekonomi och näringsliv ->
Language and society
Postens nummer:
Posten skapad:
2010-08-11 17:17

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