transparent gif


Ej inloggad.

Göteborgs universitets publikationer

The power of money and identity in the lives of Swedish lottery winners

Författare och institution:
Bengt Larsson (Sociologiska institutionen)
Publicerad i:
Sociologförbundets årsmöteskonferens 2009, 090305
Konferensbidrag, refereegranskat
Sammanfattning (abstract):
This paper discusses how large lottery winnings are experienced and used by the winners. The study draws on a survey of 420 Swedish winners, which is analysed against the background of research from other countries. The analyses show that winners are cautious about realizing any dreams of becoming someone else somewhere else. This result contradicts theories suggesting that identities are being liquefied by the commercially driven consumer culture in affluent Western societies. In contrast, the paper concludes that winners generally try to stay much the same, but on a somewhat higher level of consumption. The critical situation that large winnings produce is generally met by an attempt to hold on to one’s identity and social relations. In addition, the paper shows that lump sum winners tend to save and invest large parts of their winnings, compared with winners of monthly instalments who are more likely to spend on leisure and consumption. These results indicate that ‘wild’ lump sums make winners ‘tame’ their winnings more firmly, whereas ‘domesticated’ monthly instalments can be spent more thoughtlessly without changing identity or becoming an unfortunate winner.
Ämne (baseras på Högskoleverkets indelning av forskningsämnen):
Postens nummer:
Posten skapad:
2009-12-21 10:08

Visa i Endnote-format

Göteborgs universitet • Tel. 031-786 0000
© Göteborgs universitet 2007